YouTube is building AI creator tools that do almost everything for them
The Verge·1 min read
The new features iterate on previously existing AI-powered tools. The agent will now generate entire thumbnails and titles based on the content of an uploaded video, and creators can ask the tool for feedback on their own thumbnails. Viewers may also see different content as creators run tests via YouTube Studio: A dynamic thumbnail tool allows creators to upload up to three different images for each video, and YouTube’s system will assign the best one to different audience segments to try to boost watch time. YouTube is taking it a step further, too, by allowing creators to test three different versions of videos — a clip with a different intro and hook, for example, or with a different structure — to see how each performs. The different versions of the same video will be fed to small audience segments to test which results in the highest watch time; creators can go forward with the “winner” to make it the permanent video, or YouTube will automatically do so after seven days. Hanif says the YouTube system ensures the three video versions are not “dramatically different” from one another.
