Instagram is adding an AI ‘assistant’ to tell you how to post
The Verge·1 min read
If that sounds familiar, it’s because YouTube also just announced updates to its sprawling AI-powered dashboard that tells creators how to maximize engagement. (YouTube’s version, which it initially announced in 2025, also has AI editing and A/B testing capabilities.) If you’ve been online for a while — and especially if you’ve ever had to pay attention to social media metrics — you’ll know that this is quite a shift. Historically, many platforms have limited or even hidden detailed metrics about how your own content is performing. The platforms certainly have not been open about why a video or post performed poorly. Tools like CrowdTangle, which researchers and journalists used to monitor the most popular content on Meta platforms, have been shut down or restricted. Now, both YouTube and Instagram are effectively promising to give creators personalized advice on how to ride the algorithm.
